The brief of our print production was to create a series of three print adverts; one digipak, one album poster, and a tour poster designed to be consumed in a magazine promoting a similar genre to that of our genre.
We set about creating a cohesive star image by sticking to a rough colour scheme of sunset orange and cream. We also stuck to the same title font so that audiences would be able to instantly recognise a black swirly font on a vibrantly coloured background as part of Bruno Mars' image. This colour scheme was similar to the colour scheme of Bruno Mars' previous album. I also used silhouettes of a cityscape and a car with the use of shadow following previous conventions. The images of the cityscape and car are disjunctured images from our song as neither feature lyrically or visually.
Text and image anchor each other with the colour of black and shadow on both text and image are similar and so anchor each other. As well as this the text fits around the images. Whilst conforming to the rule of thirds.
The leading line of my advertisement is the name of the artist, which is fairly post-modern as we are using the artist himself. The secondary line of advertisement is the title of the album to which our track belongs to, the third line is advertising the track as part of the album therefore using the music video to also advertise the album.
Using Dyer’s critical framework, my album poster follows his paradox theory, for example the poster does not feature an image thus the artist is not present however the visual motifs suggest the artists presence thus conforming to Dyers first paradox. The cityscape of New York makes the poster looks extra-ordinary however the cityscape was a silhouette thus making it seem more ordinary, creating a star image through my album poster.
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