Tuesday, 15 November 2011

Print Production task assignment

As a result of a group talk we have noe arranged which members are doing what print productions.


Zoe = Digipak
Jodie = Tour Poster
Christian = Paper Advert

Monday, 14 November 2011

Concept Development

We planned to shoot at Greenwhich market on Sunday 13th November, we plan to get there by train and have at most 7 hours of shooting time. We plan to shoot in the market and the grounds of the Queens house. We have planned to shoot close up's, mid shots and establishing shots. Our cast included Zoe Stepkowski and Louis Ditzel who is also our lead singer. 

Friday, 4 November 2011

CR- First Shoot

Who, When, Where, How long?
On Friday 4th November we went to KC's Riverside Cafe in Tonbridge where we filmed Zoe eating pancakes and drinking a milkshake.


What did we achieve?
 This included a various range of camera shots and angles. Most of all we used mid shots close ups and medium shots. We also used bird's eye angle of the milkshake. Later in editing we're planning on speeding up the pancakes being eaten and milkshake being drunk.


What problems did we encounter?
 A problem that we came across was that with the birds eye view, the shot was quite difficult to do, as I wasn't able to keep the camera dead still however with the shot sped up the shakiness won't look that bad.

Thursday, 3 November 2011

ZS Permission Letter

We are now hoping to film in Grenwhich Market next weekend because it provides a variety of different urban areas in which we can film including the market itself and the park. However, the market is council run so we will first need permission to film in this location and permission to use it for coursework, here is a copy of the email i sent to Grenwhich Council earlier today. We hope to have a positive response soon.


To whom it may concern,
as part of my A2 level media coursework we have to create a music video and for part of this we would love to use Grenwhich market as a scene location. We will be coming up to the market on Sunday 13th for the day and wish to film in the main market itself and around and in the park area. Would this cause any problems and if so, how can we eliminate these concerns?
Yours faithfully
Zoe Stepkowski
Tunbridge Wells Grammar School for Boys
Year 13

Wednesday, 2 November 2011

Deconstruction - JR

Sonya Kitchell's album 'Effortless',




Genre

The genre of music that Sonya Mitchell creates is singer/song writer pop rock. I think that this is evident from the advertisement as it has been kept quite simple and is in black and white. The image of her face is very elegant and has not had any post-production effects done to it. This is in keeping with the conventions of the singer/sing writer genre. However the image is given a slightly rockier look because she is wearing dark eye shadow and is staring right at the camera.

Media Language


The rule of thirds has been used to good effect in this photo. The stars eyes are positioned slightly to the right of the photo which makes it look more natural. The fact that she is positioned to the right also means that there is space for this text to fit on. The colour has been removed from the photo; I think that it is more striking because of this. I think black and white photos are more honest and natural, two characteristics that Sonya Mitchell would like to have associated with her.

The linguistic devices that are used on the poster are the name of the artist and album, and a quote that reads "A knockout voice... Kitchell is destined for great things". The connotation of the album title 'This Storm' is that a bug event is about to take place that is likely to be bad. When you then look at the image of Kitchell after reading this you can see that her hair is being blown across her face as if it really is windy and there is a real life storm coming. The quotation has been included on the poster to emphasize that the music is very good quality and Sonya Kitchell is a very talented artist.


Representation

The artist is represented as being very authentic and as having genuine musical talent. This is done by using a very simple photo of her where she is not dressed in and extravagant outfit or in an exotic location. I think that this connotes to the audience that she doesn't need to rely on flashy and expensive star motifs to sell her music. This adds to her meta-narrative by portraying her as and honest singer who is making music because she enjoys it, I think that this helps to sell her product as people can relate to her because she is not shown to be a glamorous celebrity.

Institution and Audience



This text will often be ambient consumed because it will be displayed in public places where people are walking past without paying any particualr attention to the poster. It is for this reason that the very striking image of the artists face has been used along with the simple font. This draws the attention of any passers by and encourages them to consume it in a more focused way.