Deconstruction - JR

Sonya Kitchell's album 'Effortless',

Genre

The genre of music that Sonya Mitchell creates is singer/song writer pop rock. I think that this is evident from the advertisement as it has been kept quite simple and is in black and white. The image of her face is very elegant and has not had any post-production effects done to it. This is in keeping with the conventions of the singer/sing writer genre. However the image is given a slightly rockier look because she is wearing dark eye shadow and is staring right at the camera.

Media Language

The rule of thirds has been used to good effect in this photo. The stars eyes are positioned slightly to the right of the photo which makes it look more natural. The fact that she is positioned to the right also means that there is space for this text to fit on. The colour has been removed from the photo; I think that it is more striking because of this. I think black and white photos are more honest and natural, two characteristics that Sonya Mitchell would like to have associated with her.

The linguistic devices that are used on the poster are the name of the artist and album, and a quote that reads "A knockout voice... Kitchell is destined for great things". The connotation of the album title 'This Storm' is that a bug event is about to take place that is likely to be bad. When you then look at the image of Kitchell after reading this you can see that her hair is being blown across her face as if it really is windy and there is a real life storm coming. The quotation has been included on the poster to emphasize that the music is very good quality and Sonya Kitchell is a very talented artist.

Representation

The artist is represented as being very authentic and as having genuine musical talent. This is done by using a very simple photo of her where she is not dressed in and extravagant outfit or in an exotic location. I think that this connotes to the audience that she doesn't need to rely on flashy and expensive star motifs to sell her music. This adds to her meta-narrative by portraying her as and honest singer who is making music because she enjoys it, I think that this helps to sell her product as people can relate to her because she is not shown to be a glamorous celebrity.

Institution and Audience


This text will often be ambient consumed because it will be displayed in public places where people are walking past without paying any particualr attention to the poster. It is for this reason that the very striking image of the artists face has been used along with the simple font. This draws the attention of any passers by and encourages them to consume it in a more focused way.