Concept Development

We have had large brainstorm for our concept and have now decided upon the following things:


- For editing we chosen to use the dissolve function so to involve both the narrative and performance together as if it is a flash back.
- We have chosen our 3 key locations these being; Greenwich Market (including the park),  a beach location (camber) and a town scene (cafe, busy streets, romance)
- We will need to do a small reccie to see if filming at night is a way forward, we may have to hire a spot light or change our idea.
- Lastly we have concluded that a lot of footage is needed for it to be interesting therefore we  need to make sure on our shoot we get all the footage that is needed and more.


Overall as a group we have now finished thinking of our ideas and have collected them together, we have almost completed a full set of storyboarding with this our shoot can be structured and we can achieve our footage to the fullest of our ability!

Narrative Idea

This is a great example of our idea of a narrative,











Basically the main plot of our video is a girl and boy falling in love, there are a series of shots mainly dismemberment body parts of the pair having a good time. There will be a large amount of close ups of faces and holding of hands. We are planning on doing a similar plot to this with the images of the past and memories of the relationship.

ZS Advert

Genre

Like Bruno Mars, Jessie J is in the Pop and R&B genre, artists in this genre often have a unique style including their clothes, hair and makeup. It is obvious from this concert poster that Jessie J shows:

- Individuality with her black lipstick and patterned tights (famous for)
- Attitude with her pose, mouth wide open as if she is screaming.

We can apply Dyer’s paradox here as she is shown to be extraordinary with her unique fashion sense however this quirky look is also ordinary because similar items are now available to be bought on the high street market. Pop stars are expected to be youthful and fun, this poster shows both of these elements with her in an odd position in front of a large speaker that you might find in a night club.

Media Language

The poster follows the dominant reading path meaning that the reader can easily absorb the vital information and comfortably so because it is the reading forms that they are used to. The eye is first drawn to the name of the artist in large writing then to the date of the concert which is on the top left hand side.

The name of the artist is in black, large writing which is very bold and noticeable against the pale background colour. This means that there is no way that the reader can miss the most vital piece of information, they will see both the name of the artist and her picture and should be able to link the two together.

Representation

Jessie J is represented as youthful, fun and passionate in this poster. Her screaming face and pose which seems like she is about to pounce upon the reader shows her passion. The large speaker in the background shows her youthfulness and playfulness.

She is present, as in Dyer’s paradox because she is easily seen in the picture and she is in the centre so attention is immediately attracted to her. However she is also absent in that her pose and large fur coat is hiding a large proportion of her torso and legs. The fact that she is present and absent at the same time means that the audience will have to consume more of her media to complete her star image.

Institutions and Audiences

This advert would be available on Web 2.0 because the majority of pop listeners are young and have access to the internet. This also means that fans would be able to discuss the poster interactively and could comment on it together, finding out more star information from each other. It would also be used to advertise the concert around the area where the concert was being hosted.

CR- Digipak Research

Genre

Taio Cruz's genre includes that of dance-pop, electro pop, R&B. With respects to other artists of these genre the album cover is highly conventional, this is a close up of the artists face, this is evident in this album cover and Jason De Rulo's, thus enforcing the audiences perception of Taio's contribution to the music industry. Also associated with this genre is gold and 'bling' this is presented with the use of gold coloured font/text background. The genre of music of which Taio Cruz is associated with is often seen as   no nonsense an attitude that is portrayed by the back cover with the use of white text on a black background. 

Media Language

The use of titles conforms in with the rule of thirds, with the artists name in the top third, and the name of the album in the bottom third; this is also the order in which people normally read, with the artists name being the more important. The artist's face is slightly obscured by shadow from both the right and the left leaving his facial features in the centre of the cover, this challenges the rule of thirds as it shows the artist as a lone figure, connoting that he is a solo artist as he writes and produces his own songs. There is also very little colour, which makes the titles even more appealing against the very dark tone created by the little contrast between the artists face/clothes and the background. The artist’s use of shades is typical of artists of this genre; it also takes away the possibility of the colour of his eyes, affecting the overall tone of the cover, thus interfering with the contrast of the titles and the background. The artists choice of costume including a leather jacket and a pair of sunglasses are both dark, and on a black background makes the artist quite indistinguishable, this can be referring to the artists career as a song writer to many successful artists without any recognition, as though he was hidden from mainstream media.

The title of the album “The Rokstarr Collection” with the mis-spelt use of Rock Star shows the tribute to traditional forms of music however it shows that the artist has stepped away from conventions with the use of this spelling mistake. The title of the album also suggests that the album is a compilation of the artist’s previous more successful tracks. 

Representation

The artist is represented in a way that is familiar to the way the artist is represented in his music videos, thus creating a star image that has been developed from his first hit. The album cover shows an image of the artist, this image is dismembered by the shadow and the dark background, conforming to Dyer’s theory of a star image. Whilst the artist is hidden behind shadow he is absent, but being the only image on the cover he is evidently present conforming to Dyer’s first paradox. With the use of gold titles around the artists image with the colour being associated with wealth and extra-ordinary circumstances. Whereas the mis-spelling of Rock Star enables the audience to feel relatable to Taio Cruz making him more ordinary, thus fulfilling Dyer’s second paradox where an artist has to be ordinary yet extra-ordinary. The fact that the artist is rarely depicted without his sunglasses creates a myth surrounding the artist. is conventional of artists belonging to the rap and R&B artists.

Institution & Audience

The album cover is designed to stand out from brighter album covers of artist's of the similar genre, and those audiences already familiar with Taio Cruz. This abnormality in album cover designs allows the artist to portray his individuality to other artists making him more ideal for new listeners. The close up of the singers face addresses the female audience where the leather jacket and shades dismember the artist's face addressing the male audience.

Filming

24th October 2011


Today I did a shoot in my villa, the shoots were mainly panning and establishing shots.
Main ideas i had story boarder were long distance, I also filmed a sunset and some fun shots in the pool.


Hopefully the shots will look alright and we can use them.


I am planning to do several more shoots, one of which will be some shots of the wedding.

CR- Digipak research

                                                                                
The Digi-pak is from the artist’s album ‘Hybrid Theory’ for their artwork they used a very iconic image of a spray painted image of a soldier on what looks like military equipment, this helps draw the attention to the album. On the back page there is a group image complying with Dyer’s paradox theory with the artist being absent on the front page yet present on the back, next to the track list. Whereas the poster is advertising the later album ‘A Thousand Suns’ yet again the band are present in the image however their faces are distorted also complying with Dyer’s paradox, the poster uses a white font on a black background two highly contrasting colours resulting in a very clear advertisement, there is also a picture of the album cover making it clear to the reader what they are looking for.

ZS Project Update

When listening over our track as a group we agreed that it was too long (3:50) and that we would not be able to get footage for that amount of time and allow enough time to edit without the music video looking repetitve. We have now cut our track down to 3 minutes, 15 seconds. We did this by speeding up the track by five percent, cutting out some of the bells at the beginning of the track and fading in and fading out the intro and outro. Our track is now of a suitable length and much more manageable given our deadlines for the project. We also started filming the anamatic and put it into premier with our track to see which shots suit which part of the track. We have done more research today on interesting shot ideas from other artists such as Example and Justin Beiber. We researched these and now have a good idea of some A grade shots to include in our video such as a 360 panning shot using a green screen and a roll into a shot which we will post a link to on our next update.