ZS Advert

Genre

Like Bruno Mars, Jessie J is in the Pop and R&B genre, artists in this genre often have a unique style including their clothes, hair and makeup. It is obvious from this concert poster that Jessie J shows:

- Individuality with her black lipstick and patterned tights (famous for)
- Attitude with her pose, mouth wide open as if she is screaming.

We can apply Dyer’s paradox here as she is shown to be extraordinary with her unique fashion sense however this quirky look is also ordinary because similar items are now available to be bought on the high street market. Pop stars are expected to be youthful and fun, this poster shows both of these elements with her in an odd position in front of a large speaker that you might find in a night club.

Media Language

The poster follows the dominant reading path meaning that the reader can easily absorb the vital information and comfortably so because it is the reading forms that they are used to. The eye is first drawn to the name of the artist in large writing then to the date of the concert which is on the top left hand side.

The name of the artist is in black, large writing which is very bold and noticeable against the pale background colour. This means that there is no way that the reader can miss the most vital piece of information, they will see both the name of the artist and her picture and should be able to link the two together.

Representation

Jessie J is represented as youthful, fun and passionate in this poster. Her screaming face and pose which seems like she is about to pounce upon the reader shows her passion. The large speaker in the background shows her youthfulness and playfulness.

She is present, as in Dyer’s paradox because she is easily seen in the picture and she is in the centre so attention is immediately attracted to her. However she is also absent in that her pose and large fur coat is hiding a large proportion of her torso and legs. The fact that she is present and absent at the same time means that the audience will have to consume more of her media to complete her star image.

Institutions and Audiences

This advert would be available on Web 2.0 because the majority of pop listeners are young and have access to the internet. This also means that fans would be able to discuss the poster interactively and could comment on it together, finding out more star information from each other. It would also be used to advertise the concert around the area where the concert was being hosted.