CR- Print Production- First Draft

This is the result of my final draft the text and the images do very well to contrast with the bright background, as for the 'sun rays' I have smudged the colours together for a more fluid 'easy' look. However there is no album cover yet but I have chosen it should go were the text indicates. As part of the text I have used an example of one of the artists songs in particular the one we're attempting to make a music video for.

CR- Print Production-Titles

Here are the titles that I plan to use on the album advert because the text flows very easily it is often connoted with love and thus with marriage one of the key titles in the paper production.

CR- Print Production mock up

This is my original plan. I intend to fill the colours with an orange and a light cream. As for images I am still uncertain however they will depend on how good a shadow they produce. With this plan I tried to conform to the rule of thirds as the images and titles are in the side, upper and lower thirds. The types of images I will use will be silhouettes that will allow the background colours to show through.

CR- Print Production- Background

Here is the backgound that I have designed for the album poster. This keeps in convention with the sort of artistry Bruno Mars is associated with. For this background I used a rough brush for the yellow and cream theme which I then smudged for a smoother transition. With the cityscape I found a silhouette on the internet which I touched up on the ensure a crisper image. The car was my own design which I did roughly on paint and to a more precise image on Microsoft Word using autoshapes. the shadows were the same image just reflected and skewed.

Rough Cut Feedback

Our last audience research, we showed a rough cut of our music video this was our feedback;

• Eye shot, 2 eyes rather than just the one
• Take all shots of zoe looking at the camera out unless a shot of loui is after
• Need a lot more performance shot
• Feet shots - else where, establishing shot
• Cafe Establishing shot
• Cutting more, shots are too long
• Key Frame, create movement
• More location aka tonbridge park
• Need Stronger First shot of Bruno
• Singing needs to be full on and clear
• Construction of a heart by Bruno
• More Close ups
• Rule of thirds

Overall our rough cut went well and now we need to carry on with editing with these improvements in mind.

ZS Grenwhich Shoot

Sunday 13th we did a film shoot in Greenwich London, our locations included Greenwich market, Greenwich park and around the Maritime Museum. All members of the team went on this shoot including Louis Ditzel our actor. All team members took turns in shooting footage and scouting specific locations.

Technical Issues

Throughout the day we had a recurring problem with the general public walking into shots. This was the main problem with shooting in such an urban and busy environment. In the market scenes it was acceptable to have other people behind the main actors in the shot but as soon as they start walking in front of them they attract more attention than the actors. We also had problems in the park with members of the public in the background of shots which we only realised once we had loaded the shots onto premier and reviewed them.

Shots

Close up's

Roll in shot - Greenwich Park:



I roll into this shot and Louis steps straight into shot afterwards. This was difficult to shoot as I had to make sure that I turned into the centre of the camera shot at the right speed. After a few takes we were able to execute this shot, abiding by the rule of thirds. This shot idea was taken from a roll in shot from one of Example's music videos "Watch the sun go down".

Feet tapping shot - Greenwich Park

This is a shot where our feet are tapping in time to the music; it cuts from Louis' foot tapping in the cafe to both of our feet tapping in time in Greenwich Park. This shot was fairly easy, although it took a few takes for our feet to tap at the same time. This shot also obeys the rule of thirds, with both feet two thirds up the page and each leg on the first and third line going horizontally across the screen.

ZS Digipak Analysis



Genre

Jessie J is a Pop/ R&B solo artist and is renowned for her individuality and attitude. This is portrayed through her close up, looking directly at the camera which is breaking the fourth wall between her and the audience. This shows that she is confident and bold.

Media Language
What visual techniques are used?

The album cover takes the dominant reading path with Jessie J being the focal point in the centre. As soon as you look at the cover her face is close up and her individual style is instantly recognisable. This is then supported by her name in large gold print underneath her face which is the second place in which you look.

This is large font and follows the dominant reading path of left to right making it easy for the audience to view and understand. The gold font against her black outfit and makeup makes it bolder and easier to read. This colour scheme is very interesting, the gold representing reality and the contrast of the black which suggests darker more rebellious undertones. Her outfit is black and against the stark white background this shows that she is different to everything around her and again shows levels of confidence and individuality.

How is meaning generated through these techniques?

Using Roland Barthe's semiotics, we know that there are visual techniques which are signs and symbols, used to create meaning. The symbol which is most apparent is her haircut, strongly mimicking that of Cleopatra. This similarity represents power and graces which both of these women show. It also shows that Jessie J is almost goddess like and this links in nicely with Dyer's star paradox, making her extra-ordinary.

She is wearing a black lipstick which has a gold leopard print design in the bottom left hand side of her lips. This print is a sign that she is wild and untameable, an image which she tries to portray in her image and music. She is not trying to look pretty or innocent in this photograph, which makes the audience believe that she is real and that her music is about real things. This concept is also incorporated with Dyer's stars making her ordinary. 

Are there any linguistic devices used? 

The name of the artist, Jessie J is an alliteration, making it easier and more pleasant to say. It is also fairly short and these two factors make it a much more memorable name. There is not an album name to remember so consumers will find it easy to remember the name of the artist and can easily go and buy her album without having to remember an album name. 

Is there any intertexuality or references to popular culture? 

Jessie J is seen to be wearing all black, with black nails, lips and eye makeup. This is a contrast to popular culture with girls being portrayed as pretty and innocent wearing pink and other girlish colours. She is making a stand and not bowing to popular culture and stays individual. As she is wearing all black it is very dramatic and clear to the audience that she does not want to simply follow the crowd.

Representation 
How is the artist represented? 

Jessie J is certainly portrayed as a brave and daring individual. In Dyer's paradox's he claims that stars are consisted of their star image. Jessie J's star image means that she wears a lot of dramatic clothing, usually in black and has her signature leopard print lips. Her face stays rather simple, with pale skin and sleek straight black hair. She is both ordinary and extra-ordinary. 

She is clearly present in this album cover as it is a close up on her face, however the rest of her body is not visible in the shot making her also absent at the same time. Which is the second of Dyer's two star paradoxes, because she is not fully present this creates enigma. The audience will have to consume more of her media texts in order to create the full star image as presently it is incoherent.

Institutions and Audiences 

This media text would be consumed mainly through advertisement, available to see in music magazines such as NME. It would also be advertised on television, particularly on music television channels such as MTV. This digipak would be available to buy via web 2.0 and in music shops such as HMV and Ape. The back of the digipak contains a list of the songs which are on the CD and with the artists name and picture on the front the audience know what they are buying into and exactly what product they will receive.