Saturday, 17 December 2011
CR-Evaluation Question 2
The brief of our print production was to create a series of three print adverts; one digipak, one album poster, and a tour poster designed to be consumed in a magazine promoting a similar genre to that of our genre.
We set about creating a cohesive star image by sticking to a rough colour scheme of sunset orange and cream. We also stuck to the same title font so that audiences would be able to instantly recognise a black swirly font on a vibrantly coloured background as part of Bruno Mars' image. This colour scheme was similar to the colour scheme of Bruno Mars' previous album. I also used silhouettes of a cityscape and a car with the use of shadow following previous conventions. The images of the cityscape and car are disjunctured images from our song as neither feature lyrically or visually.
Text and image anchor each other with the colour of black and shadow on both text and image are similar and so anchor each other. As well as this the text fits around the images. Whilst conforming to the rule of thirds.
The leading line of my advertisement is the name of the artist, which is fairly post-modern as we are using the artist himself. The secondary line of advertisement is the title of the album to which our track belongs to, the third line is advertising the track as part of the album therefore using the music video to also advertise the album.
Using Dyer’s critical framework, my album poster follows his paradox theory, for example the poster does not feature an image thus the artist is not present however the visual motifs suggest the artists presence thus conforming to Dyers first paradox. The cityscape of New York makes the poster looks extra-ordinary however the cityscape was a silhouette thus making it seem more ordinary, creating a star image through my album poster.
CR- Evaluation Question 4
We used media products that allowed us to produce numerous presentations and online surveys using Prezi and Survey Monkey, we then distributed using Facebook to our target audience.
Some advantages of using the blog was that we were able to upload web based work onto it such as videos from which we took inspiration. However when uploading texts and image posts it was difficult to change the layout of the post because it has a web based format.
We used social networking sites such as Facebook to target our audiences and asking them what sort of product they would expect from a Bruno Mars music video.
Our animatic allowed us to place images from our storyboard onto our soundtrack, which allowed us to determine our cutting rate and variation of camera angles to keep the audience interested, this allowed us to plan our filming shots.
We used premiere elements to edit our music video using several editing techniques to make our final product. These editing techniques included time stretch for which I shortened the length of our stop animation sequences to make it look more professional. For shots with a lack of camera movement we used a function called earthquake set to a very low tremor. I also used some black and white effects on some performance shots helping to create distance between the performance and narrative.
Whilst editing, the editing software we chose found it difficult to render our project when our stills were added for the stop animation, on one occasion caused our computer to crash. What we decided to do is to carry on with the editing and save before we rendered, thus any potential of losing our work was minimalised, and the problem gradually sorted itself out.
I used techniques such as changes in level of opacity in particular of the shadows of the city scape and the car. I also used the layer style spray brush on the title 'Doowops and Hooligans' which is a vast improvement on my first draft because it is more transitional with the colours. I have also added a show effect on the other titles to help them stand out from the page. This poster follows the rule of thirds to an extent as titles begin in the furthest left thirds and continue towards the centre of the page. The city scape is also in the top right third thus conforming to the rule whilst also drawing attention to the text below.
The HD camera's were fine to use however if a shot location had a lack of lighting even in the slightest, the footage became grainy and dark making it hard to use in an attempt of a professional style.
During our evaluation we used ICT on many occasions. For our audience feedback we embedded our video onto Facebook as well as our questionnaire for which we used Survey Monkey which enabled us to reach a viral audience, however when we received our results we were unable to use the software's charts because we had not paid for the full version. For our collaborative post we used Prezi an online presentation software which enabled us to use web based software however it is quite temperamental and refuses to save and closes down without saving, and Facebook which allowed us to organise our workload virally and acted as a distributer for our audience research however it didn't give us much control over who took our survey. For question 1 I used Microsoft PowerPoint and Slideboom to get it into a web format for use on the blog. However this was very basic and allowed very little ingenuity, but it was very simple to use and reliable.
Some advantages of using the blog was that we were able to upload web based work onto it such as videos from which we took inspiration. However when uploading texts and image posts it was difficult to change the layout of the post because it has a web based format.
We used social networking sites such as Facebook to target our audiences and asking them what sort of product they would expect from a Bruno Mars music video.
Our animatic allowed us to place images from our storyboard onto our soundtrack, which allowed us to determine our cutting rate and variation of camera angles to keep the audience interested, this allowed us to plan our filming shots.
We used premiere elements to edit our music video using several editing techniques to make our final product. These editing techniques included time stretch for which I shortened the length of our stop animation sequences to make it look more professional. For shots with a lack of camera movement we used a function called earthquake set to a very low tremor. I also used some black and white effects on some performance shots helping to create distance between the performance and narrative.
Whilst editing, the editing software we chose found it difficult to render our project when our stills were added for the stop animation, on one occasion caused our computer to crash. What we decided to do is to carry on with the editing and save before we rendered, thus any potential of losing our work was minimalised, and the problem gradually sorted itself out.
I used techniques such as changes in level of opacity in particular of the shadows of the city scape and the car. I also used the layer style spray brush on the title 'Doowops and Hooligans' which is a vast improvement on my first draft because it is more transitional with the colours. I have also added a show effect on the other titles to help them stand out from the page. This poster follows the rule of thirds to an extent as titles begin in the furthest left thirds and continue towards the centre of the page. The city scape is also in the top right third thus conforming to the rule whilst also drawing attention to the text below.
The HD camera's were fine to use however if a shot location had a lack of lighting even in the slightest, the footage became grainy and dark making it hard to use in an attempt of a professional style.
During our evaluation we used ICT on many occasions. For our audience feedback we embedded our video onto Facebook as well as our questionnaire for which we used Survey Monkey which enabled us to reach a viral audience, however when we received our results we were unable to use the software's charts because we had not paid for the full version. For our collaborative post we used Prezi an online presentation software which enabled us to use web based software however it is quite temperamental and refuses to save and closes down without saving, and Facebook which allowed us to organise our workload virally and acted as a distributer for our audience research however it didn't give us much control over who took our survey. For question 1 I used Microsoft PowerPoint and Slideboom to get it into a web format for use on the blog. However this was very basic and allowed very little ingenuity, but it was very simple to use and reliable.
Friday, 16 December 2011
Friday, 9 December 2011
Closed Questionnaire
This is the layout of our closed questions on our questionnaire. The questions inwhich we have asked are all the do with if we met our target audience or not.
Thursday, 8 December 2011
ZS Open questions for focus group
1. What aspect did you like the most?
2. What could be improved?
3. How authentic is the performance?
4. Explain the narrative
5. What is the meaning of the video?
2. What could be improved?
3. How authentic is the performance?
4. Explain the narrative
5. What is the meaning of the video?
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